I recently did a small, highly-focussed marketing exercise with owners of service businesses. To encourage participation, I promised to make a donation to Unicef for each person who took part, and to post the proof of my donation here on this blog.
Unicef is the United Nations Children’s Fund. I chose it because it is a well-known large and respected charity in the UK and the USA, the two main regions where my clients are based. From their website: “Unicef makes sure more of the world’s children are fed, vaccinated, educated and protected than any other organisation.”
As a result of this work, I have now made a donation to Unicef of £102 (representing $130 US dollars).
The Unicef donation page states that “Your £14 could help protect 100 children from polio”. On that basis, together we have helped to protect 723 children from this killer disease. Alternatively, they say that “£75 could buy exercise books for 180 children and pencils for a whole school”.
Thank you to everyone who took part.